Real Estate Leaders Launch Whitewater Commercial Real Estate

Industry Veterans Launch Whitewater Commercial Real Estate in San Diego, a dynamic new player within the commercial real estate market, a brokerage firm founded by proven multifamily broker Carson Trujillo and experienced developer and principal Matt Holt, bringing more than 25 years of combined experience.

After over a decade at the nation’s largest investment sales firm, Carson Trujillo recognized a critical gap in the market—owners and investors needed more than comps and transactional execution. In an environment as dynamic and complex as California’s, where regulations, interest rates, and market cycles shift rapidly, success requires a deeper understanding of investment strategy, operational insight, and long-term value creation.

Traditional brokerage models weren’t built for this level of complexity—but Whitewater is.

By combining their diverse backgrounds in brokerage, development, and operations, the Whitewater team provides strategic insight and execution that empowers clients to maximize value, unlock opportunities, and make smarter investment decisions. This integrated expertise forms the foundation of a new approach to multifamily brokerage—one that delivers an unmatched level of service, perspective, and partnership.