Meet The Founders of Whitewater

It takes something special to launch a Commercial Real Estate firm under Q2 conditions in 2025. With much of the market in a choke hold from national brokerages that are riddled with outdated practices, the San Diego market was in desperate need for a new player. To bring fresh strategies, vision, and energy to an otherwise stale industry. Bringing this new vision to life, were local real estate leaders, Carson Trujillo & Matt Holt.

Carson Trujillo, Co-Founder & President

A proven leader in the multifamily investment space, Carson brings over a decade of brokerage experience and nearly $500 million in closed transactions in San Diego. His deep market knowledge, deal-making instincts, and client-first approach set the tone for Whitewater’s high-performance culture. Having been accredited with numerous awards at his prior firm, Carson knows how to grow and lead top sales teams.

Matt Holt, Co-Founder & Managing Partner

With a background in value-add projects and developments across San Diego County, Matt offers strategic insight from the operational and developer’s perspective. His ability to identify and unlock potential in real estate assets brings a critical edge to the firm’s advisory and investment services. With over 20+ projects across San Diego, Matt is transforming the San Diego skyline.